Lexus – 48 Hour Test Drive

bnti   

Client
Lexus

Case
Cause a rise in Lexus car sales.

A new view to test drive, 48 hours with free bringing and collecting service.

Briefing
Create the designs for all the branding elements for this campaign; banners, posters, website, outdoor branding according to the Lexus style and guidelines.

Editing the photograph to change the skyline night to day effect. Created the 48 hour element within Illustrator.

Materials:

  • Photoshop CC
  • Illustrator CC
  • Indesign CC

 



  • Photograph manipulation to add a night to day effect

    Photograph manipulation to add a night to day effect

  • 48 hour test drive element created in Illustrator

    48 hour test drive element created in Illustrator

  • All printed sizes created within Indesign

    All printed sizes created within Indesign

  • Additional promotional prints created within Illustrator with unique dieline cuts

    Additional promotional prints created within Illustrator with unique dieline cuts

Let Me Know Your Thoughts!