This was a wonderful project to work on with lots of learning curves but excellent outcome!
Objective: Design a logo for a new Portuguese fashion design company. For women’s chic cocktail night dresses.
Starting out this project was originally supposed to be named Aurum but alas after a full design of the logo the owner was confronted with harsh reality that the name of the company was already taken! So back to the drawing board. The owner loved the style of the old logo and wanted it to be kept the same but renamed with the new name Aura Gomes.
This was not an easy feat for type is very tricky and each letter thought of individually to create a unique and balanced whole. Keeping the style of the original logo design was a hard feat to get the balance correct in the new longer name. After proposing multiple different designs I was happy that on was chosen where we then went to perfect it.
This was an amazing project, and working international has opened my eyes to new possibilities.
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