This project was given to me in my graphic design/concept thinking class.
Objective: In the city you are currently living in design a city branding logo. Research the future plans of your city and the city itself to come to a good concept to back up your City Branding logo.
One of the most famous city branding logos in the Netherlands is the I Amsterdam. Researching city branding logos I came to the conclusion that I had to walk around the city and do some googling to understand who my city Amersfoort is and who inhabits her. I started out by looking at the map on google maps,I found that there was a very interesting shape that was formed out of the streets in the center of the city. Using this as a basic shape I started to sketch out what I thought would be an interesting shape to start with and continue using as my city branding logo.
I later researched colors that went with Amersfoort and came to the conclusion to use Red (the flag of amersfoort) and orange for the color of the Netherlands. I used a simple yet defining typography, easily readable for young and old. The typography keeps the shame shape and forms as the logo icon above it. Incorporating the map lines into the word Amersfoort gives it a unique balance and connects the image to the city.
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