ING – KLEUR HET LEVEN
Client
ING
Case
Show how important diversity is for ING.
Gay Pride is the most colorful festival of the Netherlands. Red, blue, yellow, violet, indigo and orange together form the symbol for the day. The colorful rainbow flag. ING embraces color. Usually orange. But if you look closely you’ll see that ING stands up for all colors. Eleven years. Because being orange is being yourself. Orange is ING.
Briefing
Create all the visual elements for this campaign, logo design, key visual, and the packaging material.
Materials:
- Ipad pro + Apple pencil
- Illustrator CC
- Indesign CC
